5 Top Marketing Tips on How to Attract More Dental Patients to Your Practice
If you were to search for a dental practice in the United States, how many results do you think would come back? There are currently more than 200,000 active professional dentists operating in the U.S.
Obviously, attracting new customers to your practice over the others isn’t going to be ‘easy’, however, here are our top 5 tips on where you can get started.
- Does your website reflect your business?
It might sound obvious but there’s no point in investing in various marketing streams, no matter how effective they might be, if your business’ website isn’t up to scratch.
If a potential customer visits your website and doesn’t like what they see within the first 10-20 seconds, they’ll be gone…and they won’t be coming back any time soon.
Your website needs to be interactive and engaging, whilst most importantly, quickly and easily directing users to do what they need to do. From getting in touch, making a dental appointment or enquiring about becoming a patient, dental websites need to cater to a wide audience with various needs.
At HV Media Group, we understand better than anyone that not only is your time a privilege, but that your budgets are too! As much as you could opt to build your site in-house through a builder, it won’t do you any favours in the long run.
Your website needs to look professional and ensure your practice stands out from the rest.
- SEO is your best friend!
We say it time and time again but SEO should truly be your business’ best friend!
Whilst many businesses opt for national campaigns, they can tend to try and run before they can walk.
At HV Media Group, we work with dental businesses within New York and suggest that before casting the net further afield, it’s best to focus on your local area and win the new business that is closer to home first.
For example, did you know that almost 80% of all local searches convert? Meaning potential brand-new customers who are already looking for you…so don’t miss out!
What’s more, in recent years (especially throughout the Covid-19 pandemic), searches for businesses ‘near me’ have increased by more than a staggering 500%.
Nail your local SEO and the rest will follow – trust us!
- Word of mouth is key…
…So ask for reviews! Now is not the time to be shy.
Many business owners seem to believe that it’s somehow rude to ask for a review or recommendation. This couldn’t be further from the truth!
If a customer is ecstatic with their perfect new smile, ask them to write a short review on Google.
When you’re searching for a business, especially a local one, don’t you tend to check out their reviews first? If you’re in New York, you wouldn’t consciously choose to visit the worst pizza joint in the city, would you? You want the best…just like your customers!
You won’t believe the impact a good review can have. So, get asking…
- Utilize social media and engage with your audience
If you’re going to post on social media, make sure you’re doing it right! Don’t post a few times each day to look ‘active’ and forgo actually engaging with your audience.
In fact, did you know that the more posts you publish everyday, the less engagement you will see from your followers?
At HV Media Group, we recommend posting a few times each week but ensuring that those posts are insightful and your audience feels heard.
Social media is an extremely powerful tool that many dental businesses aren’t utilizing correctly – remember, it’s not just about promoting your business, it’s about engaging with potential new customers and showing them the ‘behind-the-scenes’ of your business and what makes you different from the rest.
- Focus on quick wins and retarget those ads!
SEO and PPC are fantastic tools for dental practices to ensure that their business is promoted and being seen by large audiences. However, are you missing out on one of the quickest and simplest ‘wins’?
Retargeting! If someone has looked at your practice’s website and not booked an appointment, you can target them through Google and Facebook to offer them a ‘reminder’ of sorts.
Maybe they were having a browse but aren’t quite ready to get in touch yet, perhaps they’re nervous about all things dentistry. Either way, don’t forget the rule of 7…a potential customer must see a message at least 7 times before they’ll take an action.
Ready to take your business to the next level?
If you’re a business owner who’s serious about growing your dental business or you’re not sure where to begin, get in touch about a FREE 30-minute strategy session here.