If you run a local business, it’s important to make sure your potential customers can find you, this is where local SEO comes in. It’s the process of optimizing your website and online presence to rank well in local search results.
Why Local SEO Matters
If you rely on business from on customers in your local area, then SEO is essential for business success. When someone searches for a product or service near them, they want to find businesses that are nearby and easily accessible.
It can often seem overwhelming at the thought of tackling SEO, so we have created a helpful guide to help you simplify the process:
Local SEO can help you:
- Be Visible to Local Customers: Local SEO helps you show up in search results when someone in your area is looking for your products or services. This means that potential customers who might not know about your business can find you.
- Beat the Competition: If your competitors are already working on their SEO, you may be missing out on potential customers. By optimizing your online presence, you can compete more effectively and attract more business.
- Improve Your Reputation: It can help you improve your online reputation by encouraging customers to leave reviews and ratings. Positive reviews can help attract more customers and improve your ranking in search results.
So now you know the basics, how do you get started?
Here’s some of our top tips:
- Optimize Your Website: Your website should include your business name, address, and phone number. It should also have content that is relevant to your business and location. Make sure your website is mobile-friendly and loads quickly.
- Claim Your Google My Business Listing: Google My Business is a free tool that allows you to manage how your business appears in Google search results and on Google Maps. Make sure your listing is up to date with accurate information.
- Get Listed in Local Directories: There are many online directories that list local businesses. Make sure your business is listed in these directories, and that your information is accurate and consistent across all platforms.
- Use Local Keywords: Use keywords that include your city or region in your website content and in your Google My Business listing. This will help your business show up in local search results.
- Encourage Reviews: Encourage your customers to leave reviews on your Google My Business listing and other review sites. Positive reviews can help improve your ranking in search results.
Let’s revisit point 5 as this one typically always gets a bit neglected but is super important, and that’s your reviews, you need to make sure you are monitoring them and replying back to each one, why? Because 93% of people have made buying decisions based upon an online review.
Positive reviews not only help to build trust and credibility with potential customers, but they also improve your local search ranking. Google takes into account the quantity and quality of your reviews when determining your local search ranking, so it’s important to encourage satisfied customers to leave positive reviews on sites like Google My Business, Yelp, and Facebook. It’s equally important to respond to them with a thank you to show that you appreciate the time they have taken to leave a review, it goes a long way. And likewise with any negative reviews, always reply back in a professional and empathetic manner, addressing any issues and showing that you value your customers’ feedback. By actively managing your reviews, you can improve your local search ranking and attract more customers to your business.
In addition to managing reviews, it is equally important to engage with them, both positive and negative. Responding to positive reviews helps to strengthen the relationship between the business and the customer, showing appreciation and building loyalty. It also helps to boost the credibility of the business, as potential customers can see that others have had a positive experience.
On the other hand, responding to negative reviews is equally important. It provides your business with an opportunity to address the issue at hand, and potentially turn a dissatisfied customer into a loyal one. Not only does this show the customer that their feedback is valued, but it also shows potential customers that the business takes customer satisfaction seriously. By engaging with reviews in a timely and appropriate manner, businesses can improve their overall online reputation and ultimately attract more customers to their local business.
We understand the importance of a strong local SEO strategy. Our team of experts have years of experience in helping businesses improve their local search rankings, drive traffic to their website, and increase their online visibility. We can provide a range of services to help you manage your local SEO, from optimizing your website and Google My Business profile to managing your online reviews and developing a targeted content strategy. We pride ourselves on our ability to deliver results-driven solutions that are tailored to the unique needs of each of our clients. If you need help with your local marketing, get in touch with us today and let us help you take your business to the next level.