Meta Launches New B2B Advertising Audiences Segment To Help Marketers
Recently seen a sudden drop in your Facebook ads’ effectiveness and overall interest? If so, you’re not alone.
This could more than likely be a consequence of Apple’s latest update, iOS 14.5, which doesn’t come without its fair share of controversy. New data tracking pop-ups mean iOS users have to opt-in to activity tracking within each individual app.
Because of this, marketing teams across the globe are dealing with the sudden impact these changes have had on their advertising efforts.
Meta has announced plans this month which will aim to alleviate some of these issues, with a new set of B2B targeting audience segments.
What will the new Meta changes mean for you?
The new targeting audience segments will provide another avenue for marketers to reach key decision-makers across the platform and apps.
Marketers will now have a host of new options when creating a campaign, allowing for more sophisticated targeting options to help drive meaningful outcomes. These new options will include:
- IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles.
- Business decision-maker titles and interests: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.
- Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles.
- New active business: Admins of engaged businesses that were created in the last 6, 12 or 24 months.
The power to build a community
Following the launch of the new targeting options, Meta released the following statement:
“With a mission to give people the power to build community, Meta is uniquely positioned to support B2B marketers in today’s world seeking to forge meaningful connections between people and businesses. With more than 200M businesses and 2.9 billion people using our apps daily, Meta is a destination for B2B marketers looking to drive business-to-business engagement and establish a connection with their customers.”
If you’re not familiar with using Meta apps on a daily basis, or you’re not sure where to begin with building an online community, don’t fear! That’s where HV Media Group can be as on-hand as needed to ensure that you see REAL results from your marketing investment.
Expert Social Media Agency in New York
There are very few constants in the world of marketing…and change is one of them!
At HV Media Group, we see new features and platforms emerging in the world of social media every day, which is why we are always on top of our game and make sure we stay well-educated and informed of ongoing changes (so you don’t have to!).
Make sure your business is being seen by the right people by collaborating with an expert social media agency, such as the knowledgeable team at HV Media Group.
Why not get in touch today about a FREE 30-minute strategy session? No obligations, just a valuable opportunity to begin your business growth journey.