Pinterest launches new shopping features
Seeking to enhance its in-app shopping experience, Pinterest has introduced new shopping features.
The platform said it has been releasing shopping features “to catalyze social commerce in the app.” Pinterest first debuted the ability for users to tag shoppable Product Pins to their Idea Pins in October. And about a year ago, the platform started allowing creators to tag products on their Idea Pins and earn commissions through affiliate links and brand deals for sponsored content.
Now, Pinterest is taking things a step further by letting users shop directly from creator pins. When you come across a product you’re interested in on Pinterest, you can now tap on the image and be taken directly to the website where you can purchase that item. This way, you don’t have to leave Pinterest to finish your shopping.
To make things even easier, Pinterest is also introducing a new “Shop” tab on the app. This tab will curate products based on your interests and make it easy for you to find items you might want to buy. The company says the Shop tab will be available in the coming weeks.
The Pinterest API for Shopping allows sellers to manage their product catalog and metadata. Its Product Tagging Pins now enable merchants to tag their products in their catalog to branded content and images, the company said. Pinterest is also launching new seller profiles that will include a “Shop” button, which takes users to a page with all the products from that seller.
Pinterest is betting that these new shopping features will make it a go-to destination for social commerce. And with over 444 million users worldwide, the platform has a lot of potential shoppers to tap into. Pinterest is already a popular destination for fashion and beauty brands, and now it looks like it’s setting its sights on becoming a one-stop shop for all your shopping needs.
They have been working hard to make shopping on their app more fun and engaging. They recently launched new features that allow users shop the content they see, like with Try-On for Home Decor tool which lets you try out different decor items in your living space before purchase.
The social commerce platform announced new features designed to improve shopping on their app. In late June, former Google President of Commerce Bill Ready became Pinterest’s CEO and co-founder Ben Silbermann transitioned into an executive chairman position; last month the company acquired The Yes AI technology that uses customer brand information in order provide a tailored ecommerce experience according to their recent press release.
Pinterest is clearly hoping that these new shopping features will make it more attractive to brands and retailers. With social commerce expected to grow rapidly in the coming years, Pinterest is positioning itself as a key player in this space. Only time will tell if these latest features can help Pinterest achieve that goal.